One of my most rewarding projects was launching the Women’s Cannabis Collective- a program created by women, for women. Despite representing a significant portion of the market, women remain underrepresented in the cannabis space. We sought to celebrate and empower them through a campaign timed to launch in March, aligning with International Women’s Day.

We collaborated with women creators across every campaign touchpoint. From our all-women brand marketing team to the designers behind our merch, our photographer and creative director, and women-led influencer and creator agencies, every detail was intentionally crafted to spotlight women talent.

One incredible photoshoot in Joshua Tree later (a place held dear to my heart), and this beautiful campaign was born.

My role:

• GTM strategy (inclusive of retail marketing, influencer strategy, owned social and digital)

• Campaign management (from developing the initial brief to creative, through delivery)

• Merchandise strategy + creation (including sourcing merch + producing the influencer kits)

Credits:

• Brand marketing team: Audrey Huber, Jenn Wong, Monica Lynn

• Photographer/Creative Director: Amber Asaly

• Creator agency: Know Alias

• Influencer kit design: Sackville & Co